Beauty by Ana is a beauty care business that specializes in making your nails and lashes look absolutely gorgeous. The client approached us to create a logo and brand identity that reflects the business’s core values of elegance, femininity, and professionalism. The goal was to design a logo that conveys simplicity, sophistication, and a sense of natural beauty, aligning with the services offered by the brand.

The primary challenge was to create a logo that communicates the essence of Beauty by Ana while being clean, minimalist, and timeless. It needed to appeal to a target audience primarily composed of women, emphasizing beauty, self-care, and style. Additionally, the logo had to be versatile for multiple uses, from business cards to social media branding and potential product packaging.