Phoenix hotel

Hotel Phoenix is a boutique hotel located in Međugorje, a major religious tourism destination. The client needed a fresh, modern website to reflect their high-end branding, improve mobile experience, and drive more direct bookings. I handled the complete process – from UI/UX design to full implementation.

The Challenge

The existing website felt dated and failed to communicate the hotel’s boutique character. With the majority of visitors browsing on mobile, a responsive, visually compelling redesign was essential — one that would convert visitors into direct bookings rather than pushing them toward OTA platforms like Booking.com.